Online marketing in all its forms has proven time and time again its worth as one of the most cost effective ways to promote a business. There are millions of potential customers accessing the Internet from a growing number of devises all in search of information, products, and services. And if you want your company to reap the benefits of the growing use of shop by search; you need to make sure you’re on top of the search results for keywords relating to your business. Making it to the first page of SERPs increases traffic to your site,improves your online presence, and eventually, increases your profit.90% of purchase decisions are made from those items found on the first page of any keyword item search!
Content is one of the criteria used by search engines for ranking websites. Google, for instance, reads your content and ranks them according to their relevancy and quality of information.Blogging is a tried and true method to build content and adding a blog page to your site will provide fresh content on a daily or weekly basis. Intriguing, informative, and relevant blogs will generate interest among your visitors. The internet is built on the premise of sharing information and ideas. So why not share interesting write-ups related to your product or service and its use.
Your blog posts also act as doorway to your other web pages. By seeding links to relevant parts of your site, visitors will be enticed to explore your entire website and stay longer. Blogs are great examples of effective content material that can drive more visitors to your website and are a corner stone of any holistic online marketing strategy.
Here are the 5 of the top ways blogs can help grow your business:
1. Building Your Reputation
Blogging will help a lot in improving your reputation among your customers. Offering your expertise on specific subject matter will build your authority on the subject and earn the trust of your readers and customers. Releasing worthwhile content on consistent bases will keep readers coming back for more information or advice
2. Increasing Brand Awareness
Writing informative blogs is an effective way to increase your target market’s awareness of your brand. Blogging about new products, upcoming events or sales and promotions brings new customers to your site. Blogging about how your product works, fills a need or solves a problem brings potential customers to you in new ways. Your existing and new customers will stay updated and will continue to check out what’s new about your products and business.
3. Increasing Your Customer Base
Blogging is a good way to establish connection with your current and potential customers. They’re more likely share your blog information to their friends when it is found to be informative; increasing your site traffic and client base.As your blog content grows and builds a follower base so will the popularity of your business this sort of trending may lead to more opportunities for potential partnerships and cross promotions.
4. Generating More Sales and Revenues
Because blog content is rooted in information about your products or service the visitors it attracts is more targeted. More targeted visitors means higher quality visits, higher quality visits means more chances of achieving a higher conversion rate. Blogging done right means bigger sales and business success.
5. Building Your Brand
Finally, blogs help develop your brand online. Blogging about your products, expertise, and experiences is a great way to strengthen your brand initiatives. By presenting your brand within a blog as part of an overall online media strategy it helps to solidify your brand position in the minds of the consumer.
Maintaining blogs requires dedication, time and a level of creativity: they should be updated and kept fresh regularly to keep the readers engaged and interested. If you’re too busy to produce and post new content now and then, let us show you how to get the most out of blogging with as little or as much time and effort you have to build your blog. Experts at CreativoMedia create and maintain blogs as part of our strategic online marketing services.
