Your logo is your brand’s identifying mark. It symbolizes what makes your business memorable, recognizable, and unique. Designers use the following steps to make sure they produce logos that tell anyone who sees it what your business can offer in the simplest and most effective terms.
Know the Brand
Designers can’t create a visual representation of a brand if they don’t take the time to get to know it first. An initial consultation allows the designers to ask you what you want your logo to achieve, what direction they should take in terms of color selection, and other questions that give them a better idea on what aspects of the business to focus on when creating your logo.
Learn about the Industry
Learning about your competition and their logos allows designers to determine what’s already out there and what they can do to make your logo stand out. It also allows them to see what works and what doesn’t work for your target market and industry, and avoid designing logos that are doomed to obscurity and failure.
Don’t Forget to Sketch
Sketching ideas is still an important part of the logo design process. Designers usually find it easier to render a logo digitally based on an initial sketch on a piece of paper than creating it from scratch in a digital medium. Drawing on paper allows your logo designer to be more experimental and avoid worrying about little details that can be polished in the digital render easily.
Keep It Versatile
Designers need to create logos that work on different mediums, devices, and background colors. The trick is to design the logo in black and white or grayscale vectors first. This allows designers to focus on polishing the logo’s simplest form and overall shape first. It also lets you review the logo and to formulate an opinion without being distracted by colored elements. The designers can add these later on when you approve the logo’s black and white version.
Know Your Colors
Color psychology plays a huge role in branding and logo design. Being familiar with the emotions and responses specific colors evoke allows designers to choose the most appropriate color scheme for your logo.
Choose the Right Typeface
Even if the logo is not a purely typographic one, designers still need to choose a simple, clear font that ties in well with the logo itself. Designers can choose to adapt an existing typeface or create their own. Avoiding typefaces that are too elaborate or on-trend helps create a logo that will remain a classic throughout the years.
Much like how today’s web design trends tend to focus on flat, minimalist visuals, logos should be simple enough to identify your brand quickly and effectively, but remain eye-catching enough to be memorable.
