Producing blogs that engage your audience is great. It’s better, however, to write content with the purpose of making your website more visible. Your posts must first be searchable and easy to find for them to garner more traffic for your business.
Simply whipping up quality content that your visitors will enjoy isn’t enough. There is a method to becoming visible online. Use content optimization strategies to boost your chances of ranking highly on search engines and organically bring visitors to your site. Keep these essential strategies in mind if you want your web pages to enjoy increased rankings.
Check H1 and Title Tags
When boosting your search rankings, look at the title and h1 tags of your posts and see if they’re targeting any keywords. Whether the tags are a close variation of a long-tail keyword or an exact match, it’s crucial that they are keyword-rich. When possible, make your h1s and the titles slightly different, but still related to the page’s overall content. Doing so prevents you from confusing your visitors and showing them a title that is entirely different from what they’re searching.
Look at H2 Tags as Well
While h2 tags may not be as big of an indicator as title tags, they can still help you rank if they have keywords or relevant terms. H2 tags give your onsite content the chance to rank for more long-tail keywords related to your topic while giving your primary keyword a little boost.
If you notice that your blog post contains subheaders, mark them as h2s and h3s. By doing so, they become a much powerful SEO indicator than bolded or larger text. Additionally, when marking your h2s and h3s, integrate the keywords organically and present them in a way that your users would understand.
Create Good Meta Descriptions
Meta descriptions play a significant role in click-through rate, an indicator used by Google when determining where your website should rank. If you’re writing a meta description for your blog post, make sure it’s engaging. The description should entice users to find out more about your post.
Rewrite Old Content
Don’t write blog posts with a set-and-forget approach. Take the time to rewrite your old work occasionally. Check your blog entries for evergreen posts, which are content consisting of pages written years ago but still contain useful and relevant information to someone reading it today. Some examples of evergreen content are annual lists and how-to guides.
If you’re looking to breathe new life to your evergreen content, consider adding technical SEO elements like image alt text or header tags. Don’t get too carried away, though, as you don’t want to risk affecting content quality for a better rank.
If you need further assistance in optimizing your content, don’t hesitate to reach out to CreativoMedia. We offer web content optimization services that make the content on your website or blog concise, clear and search engine-optimized. Rest assured that your optimized content engages your target audience, improves brand loyalty, boosts traffic, and increases search rankings.