Uncategorized

Today’s shoppers have come to rely heavily on their mobile devices throughout the purchasing process. They use them to find and compare products or read online reviews, even when they’re inside the actual store. Some of them have also developed “show rooming” behavior, which involves visiting a physical store just to look at the products

Market research firm Nielsen recently released their year-end data, and provided some interesting information on smartphone use and mobile apps. The data revealed a marked increase in smartphone activity and mobile app usage. At the start of 2013, 56% of US mobile phone users owned smartphones. Data gathered from August to October reveals that an

Many mobile app developers only run email promotions during and after an app launch, but this can make them miss out on good opportunities to build up interest in their app. Having an email marketing plan that covers the pre-launch, beta testing, launch, and post-launch phase is the best way to keep an audience excited

Google recently made an announcement that will benefit mobile app developers and app users: They’ve started indexing app content. The new app indexing feature allows Googlebot to crawl and index content within Android apps. Webmasters can specify which content they want Google to index through their existing Sitemap files and Google Webmaster Tools. When both

The mobile app market is a saturated one, and app developers have to find creative ways to market their apps even before they launch. People love being the first to know about the next best thing, and the sooner they find out about an upcoming mobile app, the better. The idea is to build excitement

Content sliders can effectively showcase creative content and improve a website’s visuals, but only if used correctly. Unnecessary slideshows waste valuable space and increase a website’s loading time. The fastest slider plugin can load within half a second and the slowest can take up to five seconds. Adding one to a website just for the

Getting website visitors to buy a product, download a program, or register an account requires an effective call to action (CTA). CTA buttons should use a combination of good design to tell visitors where to click, and good copy to tell them why they should click. A button’s color, copy, size, and position can significantly

PPC advertising campaigns aren’t the only ones that require landing page optimization. Content, email, and social media marketing efforts also require a sound landing page strategy. Linking to a homepage through blog comments, guest post author bios, and social media pages rarely brings in traffic that converts. Creating customized landing pages provides a smoother transition